Tag Archives: video

Reading: Why are people who cite videos always wrong? From Techcrunch

From Why are people who cite videos always wrong? From Techcrunch


It’s not an inherent law of the universe that if you have to cite a 30-minute video, it means you don’t actually have any cogent arguments. But it does seem to be a law of the Internet. Perhaps that’s for the best, though; it means when the deepfakes arrive en masse, we — or, at least, the critical thinkers among us — will be suspicious already. Let’s hope automatic skepticism of videos spreads before then.

My guess is that the citer is passing on the video because they found it persuasive (it’s usually accompanied with, “You have to watch the whole thing!”), not because it would persuade anyone else or because it illustrates some significant point to consider. It’s a litmus test for community: “I was persuaded by this! You should be too.” I would also suggest that the citer would not claim the video was “persuasive” (they wouldn’t use that term) but “the truth.” At that point, bring in McLuhan. There’s a dissertation lurking here.

on pinboard for July 31st, 2014

on pinboard for July 29th, 2014 through July 30th, 2014

special friday exercise: authenticity

What makes this authentic?

From Captology Notebook: MoveOne uses video to persuade (not text)

January 23, 2008
MoveOne uses video to persuade (not text)Today MoveOn started using online video to persuade supporters. For years they’ve relied on text.

However, with the U.S. election heating up (and perhaps declining response to email), MoveOn has created a persuasive video message, re: the link below. It’s about one minute long.


The age of persuasive video is just beginning. The success of video will make text seem old fashioned.

My advice to persuaders: Get out your video cams and start practicing! (And be sure to learn what works: brief, authentic, direct call to action. MoveOn does it well.)

–BJ Fogg

The video is brief (about a minute) and makes a direct call to action (two of them, by my count).  But what features make it authentic?

View the video a few times and make some notes.  Look at the usual stuff: setting, composition, cuts, but also listen to -  even better,  map out – the words and the spoken delivery.  As a start, to what extent does the delivery sound scripted?  To what extent spontaneous?

There are other elements and affordances to take note of, so don’t stop with one.  What, for instance, do you make of the final gesture of the speaker pointing out of the video and towards a url on the web page?