Categories
Pinboard

Reading: Gruber: Dickhead of the Week: Instagram CEO Adam Mosseri

From Gruber: Dickhead of the Week: Instagram CEO Adam Mosseri

John Gruber has become my favorite tech critic – speaking truth to less-than-legitimate power.

This is Facebook’s political/PR strategy on this issue: (1) to ask everyone to ignore the plain truth that Apple’s changes to IDFA tracking are for exactly the reason Apple states: to give users control over their own privacy; and (2) to claim that Apple’s actions aren’t hurting Facebook but instead are hurting “small businesses”. Small businesses are taking advantage of privacy invasive user-tracking ad placement, but if their ads are less effective without privacy invasive user-tracking, then so be it, they’re less effective. The idea that we don’t dare do anything good for privacy that might reduce the efficacy of user-tracking ads because “pity the poor small businesses” is sophistry.