- Tales of a MD/PhD student: What’s the Deal with Neuromarketing? – A brief critique of neuromarketing with links to others. In brief, marketers may be making claims about the funtioning of the brain with no evidence. The bicameral brain, part 2. – (neuromarketing rhetoric )
- How Online Retailers Read Your Mind – Gadgetwise Blog – NYTimes.com – Color and design don't persuade but make the mind receptive to an aspect of a message. – (rhetoric fyc visualrhetoric visualliteracy erhetoric neuromarketing )