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Reading: How Facebook’s Ad Technology Helps Trump Win – The Atlantic

From How Facebook’s Ad Technology Helps Trump Win – The Atlantic

Bogost and Madrigal in The Atlantic, from 18 April 2020. A digital rhetorician looks at how Facebook’s AI handles trump’s branding. A look at how the FB algorithm operates meets and the changes in Advertising and Marketing 101. Rhetoric mechanized.

His campaign did so via pure, blunt constancy, using Facebook in exactly the way the tech giant intended: pouring heaps of money and data into Facebook’s automated advertising system.

This is tech used as it was designed: to make pots of money by offering constant exposure.

A “Facebook ad” is less an ad and more a machine for producing ads. Instead of paying to put particular media in front of a specific audience, an advertiser now pays Facebook to deliver a selected outcome from a certain stripe of people.

Trump’s interest in FB is the same as any other advertiser on FB. He’s in the FB ad-machine. His ads feed into the algorithm that targets viewers: and once your’e in, you can’t get out.

This is a look at both how the FB ad machine works, and how trump’s campaign interacts with it. As in

People have marveled that Trump never stopped running Facebook-ad campaigns. And the reason is, he couldn’t. The whole point is that the campaign has to keep fresh data flowing through the system. Most of the time, it can optimize for the cost of acquisitions, hoovering up money and data from the Facebook users it targets. Then, at strategic moments, the team reverses the machine, spending whatever money is required to get the highest penetration and the widest reach among their people.

It’s a matter of a campaign ceding control to the FB AI. On both ends.

Users—who are also citizens—similarly have no way out. Letting Facebook do its thing has become a requirement for electoral politics, and democracy’s future is entwined with the results.

The future’s so bright I gotta wear shades.

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Reading: Mark Zuckerberg’s ‘next decade’ manifesto

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Zukerberg weighs in on how to control communities: appear to give them the Right to Decide. A new take on the war-lord Divide and Conquer. This is from a commentary on Z’s yearly FB manifesto.

New Forms of Governance

Zuckerberg reiterates that the existence of monolithic platforms with access to so many people and their private data creates new governance questions. And that it isn’t right that private companies make “important decisions that touch on fundamental democratic values.” One way to deal with this, he says, is through regulation, especially on issues with elections, harmful content, privacy and data portability.

And then, in the next paragraph, the kicker: “Another and perhaps even better way to address this is by establishing new ways for communities to govern themselves.” This includes an independent oversight board which can hear appeals against Facebook’s content decisions. This “independent board will have the final decision in whether something is allowed.”

On Monday, Bemidji voted 3-2 to not welcome refugees to Beltrami County. Wanna weigh in on that?

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Reading: Facebook Executive Bosworth Says Facebook Is Responsible For Trump’s Election

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Sure. The Power of Advertising. What he’s reckoning is that more dish detergents and Alcoa will flog their wares on FB. Return to innocence. As it was for NBC, so it is for FB.

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Reading: Facebook should ban campaign ads. End the lies.

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If you run ‘em, you’re complicit. “We’re in a post-truth era now where the spoils won through deceptive demagoguery are clear. Cable news and digitally native publications have turned distortion of facts into a huge business.”

Until you aren’t: “This is why the social networks should halt sales of political campaign ads now. They’re the one set of stakeholders with flexibility and that could make a united decision. You’ll never get all the politicians and media to be honest, or the public to understand, but just a few companies could set a policy that would protect democracy from the world’s . And they could do it without having to pick sides or make questionable decisions on a case-by-case basis. Just block them all from all candidates.”

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Reading: The New Wilderness (Idle Words)

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ambient privacy

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Reading: “The problem is Facebook,” lawmakers tell Zuckerberg’s stand-in

November 27, 2018 at 11:00AM

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The kind of meetings we need to see more of: calling BS and distraction, calling for accountability.  As in this –

Allan took as a cue to ummm his way into another series of “we need tos”, and talk of “a number of problematic vectors” Facebook is trying to address with a number of “tools”.

which is in the working vocabulary of  administrators everywhere.

The session was largely filled up such frustratingly reframed waffle, as Allan sought to deflect, defang and defuse the committee’s questions — leading it to accuse him more than once of repeating the ‘delay, deny, deflect’ tactics recently reported on by the New York Times.

Waffle is the new trope for misleading.

Allan claimed not — claiming to be there “acknowledging” problems. But that empty chair beside him sure looked awkward.

Perhaps, after 35 years of hearing admin-speak out of the corner of my ear, I enjoy reading about a take-down a little too much. Waffle.

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What I’m reading 25 Apr 2017 through 8 May 2017

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bookmarks for February 19th, 2013 through February 20th, 2013

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bookmarks for February 15th, 2013

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bookmarks for December 29th, 2011 through January 11th, 2012