- [toread] Trump’s bizarre understanding of Capitalization is surprisingly Strategic – The Washington Post – Set aside the idea that it had to do with monetary capitalization.
> Initial capitals make words and ideas seem Really Important. They are to meaning-making what flag pins are to patriotism and gold-plating is to value — cheap signals of depth and quality that are somehow taken seriously by enormous numbers of people. (How seriously? There’s not one but two PolitiFact articles dedicated to discussions of Obama’s pin philosophy.) This capitalization technique is common in get-rich-quick and quack medicine books desperate to sell readers on the Truth of their claims. – (rhetoric linguistics trump capitalization )