24/7 is not as long as you think

A variation on the elevator pitch and the 160 character tweet, this one from the 2008 Ig Nobels

The ceremony saw the ever-popular 24/7 lecture series, where leading researchers from around the world discuss the technical details and ramifications of their work in 24 seconds, then explain it in layman’s [sic] terms in 7 words.

And to keep the ceremony moving

an eight-year-old girl [is] kept up past her bedtime whose role is to ensure that acceptance speeches are capped at 60 seconds.

The kiddie doesn’t sleep ’til the ceremony is over.