Hegemony and hypertext

Hegemony is designed into objects The object is discursive. Designers must engage semiosis.  Ideologies hide in tech writing. *The UX* is *the sales pitch*. Hypertext is no escape. Consider how a device or program carries or even enforces a hegemony or ideology. The object is discursive. It makes an argument, it makes a claim, it… Continue reading Hegemony and hypertext

McLuhan on the Headline

Wares and rumors of wares in a time of Trump. The story content becomes the merchandise. [T]he headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since. And the newspaper, with two or three decks… Continue reading McLuhan on the Headline

digital image as interface for viewer production of the real

Or Image for semiosis. As interface or instrument, the image does not comprise a representation of a pre-existent and independent reality, but rather a means for the new media user to intervene in the production of the “real,” now understood as a rendering of data. “New media,” Manovich concludes “change our concept of what an… Continue reading digital image as interface for viewer production of the real

getting a start on rethinking composing in fedwiki

I finally made a start on Composing in FedWiki, with Rethinking Composing in FedWiki. The premise: FedWiki presents a rhetorical context unlike that of traditional, commons-based wikis. So it’s an opportunity to rethink some of the compositional moves developed for the traditional wiki. I have two ends here. One is to make wiki writing more… Continue reading getting a start on rethinking composing in fedwiki