This graphic has been making the rounds. I found it on The Bamboo Project Blog: It’s About Answering Their Questions, Stupid: What Goes on the First Page ? – where I find a lot of Good Stuff. The reminder that Michele gives:
[W]e still have this broadcast notion of content that can trip us up at the oddest moments. We need to stop thinking that social media–or any online content, for that matter–is first and foremost about us. The best stuff is always, always about our users.
If we could only get our PR/Communications people to hear that, we’d see an improvement in BSU’s little website – an improvement that the students who use the site – and those who never enrolled because the couldn’t find what they were looking for at a university – could then carry forward into their professions. [Warning: Don’t expect any of the following on our front page.]
But design, it’s really about control, isn’t it?