Tag Archives: linguistics

What I’m reading 28 May 2018

  • [toread] Trump’s bizarre understanding of Capitalization is surprisingly Strategic – The Washington Post – Set aside the idea that it had to do with monetary capitalization.

    > Initial capitals make words and ideas seem Really Important. They are to meaning-making what flag pins are to patriotism and gold-plating is to value — cheap signals of depth and quality that are somehow taken seriously by enormous numbers of people. (How seriously? There’s not one but two PolitiFact articles dedicated to discussions of Obama’s pin philosophy.) This capitalization technique is common in get-rich-quick and quack medicine books desperate to sell readers on the Truth of their claims. – (rhetoric linguistics trump capitalization )

What I’m reading 11 Mar 2018 – 21 Apr 2018

What I’m reading 29 Oct 2017 – 6 Feb 2018

What I’m reading 3 Aug 2017 through 10 Aug 2017

sounds familiar

Hodge asks us to look to semiosis to understand and act in the politically over-charged moment. 

McCarthyism was constituted in texts and in explosive discursive, semiosic processes that carried the effects very far, very quickly…. Semiosic contexts inflect meanings and are themselves meanings. McCarthy’s strategy included waving a list in the Senate which he claimed contained 205 names of proven commu- nists in public office, which he would not reveal. Waving the list was a multimodal signifier supporting his spoken words. This semiosic situation contains multiple splits. McCarthy’s speech is a surface text split from its real meaning, supposedly known to the speaker but not the audience. The speaker demands absolute trust from his hearers at the same time as he excludes them. We do not need a theory of schizophrenia to see this as a way to provoke paranoia.

Hodge, Social Semiotics for a Complex World. 91.

What I’m reading 24 May 2017 through 28 May 2017

What I’m reading 19 Dec 2016 through 2 Jan 2017

What I’m reading 28 Jul 2016 through 17 Aug 2016

What I’m reading 28 Aug 2015 through 14 Sep 2015