McLuhan on the Headline

Head Line: a primitive shout of rage and fear

  • Wares and rumors of wares in a time of Trump.
  • The story content becomes the merchandise.

[T]he headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since. And the newspaper, with two or three decks of headlines, has also become a major weapon. …

Any kind of excitement or emotion contributes to the possibility of dangerous explosions when the feelings of huge populations are kept inflamed even in peacetime for the sake of the advancement of commerce. Headlines mean street sales. It takes emotion to move merchandise. And wars and rumors of wars are the merchandise and also the emotion of the popular press.

From The Mechanical Bride

Update 11 Dec 2017: Any kind of excitement.  In a post-simulacrum world, the quote itself is verification enough.

“Think of each presidential day as an episode in a television show in which he vanquishes rivals.”  

Trump, as reported, in the NYT

 

 

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